Visit Aurora Membership Program

Grow Your Business. Shape the Destination. Be Part of Aurora’s Story.

We partner with local businesses to support the unique needs and goals of each group. Discover our partner benefits below and contact Emily Bennett, at emilybennett@visitaurora.com to get started.

Why Become a Member?

Tourism works best when we work together. Our membership program is designed to strengthen Aurora’s destination brand while helping local businesses achieve real business outcomes: more awareness, more customers, and more connections.

As a Member, You'll Gain

  • Increased Visibility through VisitAurora.com, social media, newsletters, and the annual Visitor Guide
  • Meaningful Connections with fellow businesses, meeting planners, and community leaders
  • Marketing & Co-Op Opportunities that extend your reach through shared campaigns and events
  • Industry Insights & Data to understand trends, performance, and visitor behavior
  • A seat at at the Table helping shape Aurora’s tourism future

At the same time, your participation helps Visit Aurora amplify authentic local stories, advocate for tourism, and build a stronger, more inclusive destination.

Visit Aurora
Visit Aurora

Membership benefits, at a glance

Five tiers, five sets of benefits. Scroll the table below to compare what each membership includes.

Legacy member
Strategic collaboration
Ideal for corporate & board of directors
Premier member
Marketing integration
Ideal for attractions & venues
Engaged member
Basic visibility & networking
Ideal for paid businesses
Select member
Basic visibility & networking
Ideal for small Aurora businesses
Hotel
Basic visibility & networking
Ideal for hotels
Included 2x/year — how often / how much discounted — reduced rate — not included
Benefit Legacy Premier Engaged Select Hotel
*Members may add benefits from other tiers at an additional cost.

More Than a Membership, A Year-Round Experience

Members are invited to participate in a full calendar of webinars, networking events, affinity groups, and community celebrations throughout the year, featuring educational workshops, signature Aurora festivals, and partner-only gatherings. These moments are where collaboration turns into opportunity.

Built For Impact & ROI

We focus on outcomes, not just perks. Members receive:

  • Clear deliverables tied to each tier
  • Referral Reporting
  • Ongoing feedback loops through surveys and engagement

Our goal is simple: make your investment measurable, valuable, and renewable.

Ready To Join?

Becoming a Visit Aurora member means joining a community that believes tourism is a powerful economic driver and that Aurora’s story is best told together.

Together, we create the experiences that keep visitors coming and coming back.