Our Story, Our Way

Welcome to Aurora, Colorado. Here, everyone is welcome. It's a place that reflects the beautiful diversity of our world because you don't have to come from the same place to feel right at home.

Visit Aurora, the city's official destination marketing organization, is thrilled to announce the launch of an electrifying rebranding campaign that reflects the essence and soul of this vibrant city. We’ve teamed up with MMGY Global, the travel industry’s leading branding agency, to bring to life our vision for Aurora. One that embodies our spirit of open-mindedness, creativity, and an unapologetic pride for who we are as a community. A campaign that amplifies the true spirit of Aurora and its diverse, multicultural community.

At the heart of our city lies a story as unique as the people who call it home. Aurora is a melting pot of cultures, languages, and traditions, with over 160 languages spoken, making it one of the most diverse cities in the nation. The rich tapestry of our community is woven together by the threads of unity, mutual respect, and a celebration of our differences.

We invite you to explore a city that embraces the unexpected and thrives on the creativity that flows through its streets. Aurora is an inclusive destination that welcomes all, where possibilities are limitless, and individuality is celebrated.

Colfax Ave Fox Theater

About Visit Aurora is the official destination marketing organization for the City of Aurora, Colorado and acts as the primary liaison between meeting planners and hotel partners.

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Hotel Partners With more than 13,500 hotel rooms in Aurora and the Greater Metro Area, Visit Aurora has accommodations for every visitor.

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