Visit Aurora Membership Program

We partner with local businesses to support the unique needs and goals of each group. Discover our partner benefits below and contact Kristin Sutter, at kristinsutter@visitaurora.com to get started.

Why Become a Member?

Tourism works best when we work together. Our membership program is designed to strengthen Aurora’s destination brand while helping local businesses achieve real business outcomes: more awareness, more customers, and more connections.

As a Member, You'll Gain

• Increased Visibility through VisitAurora.com, social media, newsletters, and the annual Visitor Guide
• Meaningful Connections with fellow businesses, meeting planners, and community leaders
• Marketing & Co-Op Opportunities that extend your reach through shared campaigns and events
• Industry Insights & Data to understand trends, performance, and visitor behavior
• A seat at at the Table helping shape Aurora’s tourism future

At the same time, your participation helps Visit Aurora amplify authentic local stories, advocate for tourism, and build a stronger, more inclusive destination.

Membership Tiers

Choose the level that best fits your goals, budget, and role in the visitor economy.

Legacy Member 

Best for: Corporate leaders, developers, major institutions, and strategic partners
What you get:

• Top-tier exposure and VIP access
• Priority inclusion in PR, FAM tours, and sponsorships
• Seats in planning meetings and leadership conversations
  
• Custom data insights and reporting

Premier Member 

Best for: Attractions, event venues, districts, and visitor-serving businesses
What you get:

• Enhanced marketing integration and storytelling opportunities
• Access to co-op advertising and campaigns
• Social media and newsletter features
• Invitations to multiple networking and industry events

Engaged Member 

Best for: Small businesses ready to grow visibility and connections
What you get:

• Website listing and referral tracking
• Access to educational resources and webinars
• Invitations to select events and affinity groups
• Entry into Aurora’s tourism network

Hotels

Designed specifically for lodging partners, with benefits aligned to driving overnight stays, group business, and year-round demand.
(Members may add select benefits from higher tiers for an additional cost.)

More Than a Membership, A Year-Round Experience

Members are invited to participate in a full calendar of webinars, networking events, affinity groups, and community celebrations throughout the year, featuring educational workshops, signature Aurora festivals, and partner-only gatherings. These moments are where collaboration turns into opportunity.

Built For Impact & ROI

We focus on outcomes, not just perks. Members receive:

• Quarterly reporting on impressions, clicks, and referrals
• Clear deliverables tied to each tier
• Ongoing feedback loops through surveys and roundtables

Our goal is simple: make your investment measurable, valuable, and renewable.

Ready To Join?

Becoming a Visit Aurora member means joining a community that believes tourism is a powerful economic driver and that Aurora’s story is best told together.

• Join the Visit Aurora Membership Program
• Questions? Contact our membership team to find the right tier for you.

Together, we create the experiences that keep visitors coming and coming back.